Privacy Policy

1. Personal Information We Collect

We collect personal information necessary for your care and for the functioning of our website. This may include:

• Name, address, date of birth, phone number and email address
• Medicare number, private health insurance details and billing information
• Medical history, fertility and reproductive health information, test results and treatment plans
• Referral letters and correspondence with other healthcare providers
• Information provided through website forms, emails or phone calls
• Information submitted via our third-party booking system, HotDoc
• Data collected via cookies and third-party tools such as Google Analytics, Google Ads, and HotDoc

2. How We Use Your Information

We use your personal information to:

• Provide fertility-related medical care and treatment
• Communicate with you and coordinate with referring doctors or laboratories
• Manage billing and administrative requirements
• Improve our services and website experience
• Deliver personalised ads and measure ad effectiveness using platforms like Google Ads
• Comply with legal and regulatory obligations

3. Website Tracking and Analytics

Our website uses cookies and third-party services such as Google Analytics and Google Ads to track usage patterns, conversion performance and deliver targeted advertising (including remarketing). This may involve collecting IP addresses, device identifiers and other technical information.

We do not use this information to personally identify users, and IP addresses are anonymised where possible.

We also use Google Search Console to monitor website performance, indexing and search visibility. This tool does not collect personal or identifiable information.

You can manage cookie preferences in your browser or opt out of personalised advertising via Google’s Ads Settings or by using the Google opt-out tools.

4. Online Bookings and Forms

We use HotDoc, a third-party service, to manage online appointment bookings. Information you provide (e.g. your name, contact details and Medicare number) is handled securely and in accordance with HotDoc’s Privacy Policy.

If you contact us via our website forms, we collect your personal information to respond to your query or request. These forms do not currently include CAPTCHA or similar verification tools, but we are reviewing potential solutions to improve security and reduce spam.

5. Disclosure of Information

We will not share your personal information with third parties unless:

• It is required for your medical care (e.g. referrals or test results)
• You have provided consent
• It is required by law or to protect someone’s health or safety

6. Data Security

We take reasonable steps to protect your information from misuse, interference, loss and unauthorised access. This includes secure electronic record systems and confidentiality agreements with staff.

Access to electronic records is password-protected and staff are trained in best practices for data confidentiality.

7. Accessing and Correcting Your Information

You may request access to the personal information we hold about you and request corrections if needed. Please contact us directly to do so.

8. Contact Us

If you have any questions, concerns or would like to access your personal information, please contact:

Dr Ying Li – Fertility Specialist
Website: www.doctoryingli.com.au
Email: info@doctoryingli.com.au
Phone: 1300 323 297